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In 1926 Bulova sponsored the first nationally broadcast radio commercial, signaling the hour with "At the tone, its 8 o'clock BULOVA time." Again in 1941 Bulova proved itself as an advertising innovator when it ran the world's first TV commercial: a simple ad showing an outline of the United States with a superimposed Bulova clock and the caption "America Runs on Bulova Time".
The ad appeared at the start of a broadcast of a Brooklyn Dodgers - Philadelphia Phillies game and the cost of the ad was .
Bulova first worked with NASA on timing devices for the Vanguard I satellite in 1958, and continued to collaborate with NASA for the next several decades.
Bulova and Omega competed to be chosen by NASA as the watch Apollo astronauts would wear on missions to the moon.
In 1875, Joseph Bulova, a Bohemian immigrant, started the J.
Bulova Company in a store on Maiden Lane in Lower Manhattan.
Begun as a wholesale jeweler, the company produced small table clocks and good-quality pocket watches, By 1912, driven by the increased demand for wristwatches, Bulova built a factory in Bienne, Switzerland that was capable of mass-producing fully-jeweled wristwatch movements in large numbers.
For the most part, these movements were cased and timed in the USA before shipment to retailers.
The services of a physician, physical therapist, full-time registered nurse and a "physical medicine consultant" were provided free to the students.Under Joseph Bulova's guidance, Bulova became a world-leader in the mass production of reliable, good-quality wristwatches.